HOW WE ARE COMPENSATED

Packaging  Resources is compensated by Clients in the short term for its time and  expenses, which are performance driven and measurable, and, in the long  term, with a small percentage of the increased profits derived from its  services, which in turn funds Packaging Resources’s ongoing commitment  to the unique role it provides to its clients.

We  are not a sales or broker organization- we are a combination marketing  and packaging company that seeks to maximize the potential of all visual  communications which include packaging, signage, displays, etc., to  enhance the consumer experience and to support the customer’s business  objectives and strategies.  Brokers sell what the supplier has to offer;  Packaging Resources develops what is required to execute the program.   This requires an investment of time and expense and is generally handled  by a retainer to help defray our costs for an initial time period  only.  This also adds credibility with our customers that our role is to  bring only the best suppliers with the needed capabilities for each  program.

As we develop programs with customers (retailers,  foodservice chains, institutions, etc) we focus on the communication and  the steps that are required to implement the program.  To the extent  that certain capabilities are required and missing, we will conduct  searches and evaluations so that we can recommend those suppliers that  provide the needed capabilities for a program to be successful.  We then  introduce these suppliers and facilitate the creation of a partnership  between the supplier and the customer as well as with the involved  vendors, contract packagers, media and ad agencies as appropriate.  The  ultimate objective is to establish a direct relationship between the new  packaging technology supplier and the customer rather than relegate  them to a sub-jobber role which also increases cost to the customer.

In  virtually every situation, there will be existing relationships between  the customer and various packaging technology companies although  sometimes it will be indirect and handled by broker or distributor  agencies. Packaging Resources risks its success and credibility by  promoting a new supplier in this situation.  Packaging Resources is  quite willing to run this risk on the basis that it is bringing new  needed capabilities to the relationship but it must be supported  financially via a retainer for the extra time and expense committed.

We  have also found that when we are being paid a retainer, the customer is  more open-minded and receptive to the need for a new supplier.  We are  able to get the information we need to position the new supplier in a  favorable and competitively advantaged light in order to establish a  direct relationship with the new supplier and the customer as well as to  formally position him in the supply chain.  Again, the retainer is only  to support a start-up situation and if we are successful establishing a  relationship and subsequent sales, a small commission is quite  acceptable to handle the ongoing role PR plays and its compensation.